Video Production is a complicated and multi-step process. Meriu Creative Solutions has experience at every step of the path from conception to promotion.
Develop A Concept
The hardest part of any project is taking a vague idea and transforming it into a solid vision. We can help you move from an idea to a real vision, with a plan of action.
The creative process is an evolution of thoughts, images, and what ifs – but by working together as a team, any dream can become a reality – although sometimes it manifests in a way that no one expected – and is better than you imagined!
Writing the Script
Scripts come in all shapes and sizes and must always be tailored to the specific project. A script is necessary whether a video project is a feature length motion picture, a short training video or even an account of a family vacation. A script is a document that describes the video, which includes descriptions of the various shots and any dialogue/voice overs.
A script also serves as a planning device for the video. It describes the stock footage that is used, which locations where certain scenes will be shot, what occurs in each shot, and what is included in each shot. Will there be a voice over narrating the video or will there be an onscreen actor doing the narration? Will there be action going on in each of the shots? Is the video narrative, i.e. telling a coherent story from beginning to end, or is it descriptive, with each shot describing something that the maker of the video wishes to explain? The relationship of a script to the video is like that of blueprints to a building.
A script is just as vital for a simple video, shot on a minimal budget, as it is for a feature length movie. Having a script in hand, with every shot and every action planned out in advance, allows the video to be shot relatively quickly, saving on expense.
Pre-Production Planning
The key to success for every project is developing a solid plan, understanding any risks that are part of the plan, and working to develop alternatives to mitigate the risks. This is a great time to work together and create a common language for the project so that everyone is following the same plan. We have a lot of experience in project planning and project management and can partner with you to guide you along the way.
Shooting the Video
There is an old saying in the business world that goes, “Poor prior planning leads to particularly poor programs.” This is especially true in the video industry. Decisions have to be made on location, lighting setup, set design, audio recording, visual recording, and so much more.
When it comes to the visual piece of the project, there are many options and choices in shooting a video. Will a single camera be used or multiple cameras? Will the camera be locked off with no changes throughout the shooting or will it be used to track different aspects of the show in real time.
Meriu Creative Solutions has a lot of experience in producing a range of multimedia so the best news is – you do not have to worry about most of the small details – we will work with you and ensure that the project is successful!
Post-Production Editing
Post-production is a combination of many different processes grouped under one name. Some of the post-production processes typically include:
- Editing the video
- Writing, recording additional audio, and editing the soundtrack
- Adding visual special effects
- Sound design, sound effects
- Performing color corrections
Post-production can be a fast process or a slow one – it completely depends on what is involved in the project.
Video Encoding & Video Optimization
Once a video project has been edited and is prepared to be released, decisions need to be made (or ideally were made during the original pre-production planning stages) as to where the video will be distributed and what formats are required. Videos must be encoded and optimized for each distribution channel.
Video Distribution
This is where some of the fun part comes – the project has been filmed, edited and is ready for release. We can help you with the distribution of this video by whatever channels will help meet your goals.
Promotion
Once your video is live – you need an audience, and we can help you plan the marketing and promotion that will help you get there! From social media messaging to creating advertisements for placement in a range of media – Meriu Creative Solutions helps you come full cycle so you can see what happens next! We believe that a project is never an end, but simply the next step in a journey!