Branding helps you tell the story that you want people to know of when they think of you, your company or organization or your products and services. There are two basic types of branding and they have different strategies to implement.
Corporate Branding
Corporate branding is part of a companies strategic planning and is typically a much broader range of projects as every aspect of an organization is impacted, and should therefore be involved, with corporate branding.
Corporate branding affects everyone involved in and with an organization (employees, investors, collaborators, etc. This is the direct representation of what you want people to think of when they think of you. It can incorporate many touchpoints.
A small sample list might include:
- logo
- customer service
- treatment and training of employees
- packaging
- stationary
- advertising
- corporate style guide
Basically – each time someone comes into contact with some aspect of your company, your brand should be part of that interaction. Meriu Creative Solutions can help you with planning your branding strategy and helping you meet each milestone on your journey. Together we can define what your brand stands for, its core values and tone of voice so you communicate consistently in those terms moving forward.
Product Branding
Product branding is a very specific approach to telling the story of a specific product or service. Everything done should be in alignment with organizational branding.
In short, product branding is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advertising campaigns or even on the product labeling.
Product branding can include many different things but a few might include:
- Package design
- Brochures
- Advertisements (digital or print)
- A product launch campaign to start the story off
Brainstorming and Creative Planning Retreats
The start of this journey begins with you doing a little thinking and brainstorming. Meriu Creative Solutions can even help you out with a brainstorming session involving members of your organization so we can get a solid foundation in what you are looking for.
If you already have a specific project in mind and you are ready to star your journey to success, please visit our complete our Project Inquiry Form by clicking on the form below. We will get back to you soon!
Since these projects are a team effort, we have also created a Project Planning Worksheet to help you figure out some of the details we will need to work out together.